When it comes to plugins and themes, your customer base will range from brand new WordPress users to expert developers which will result in all kinds of customer support questions. In this talk, we will discuss different techniques and strategies for supporting your products and assisting your users. You will also learn about many of the challenges you may face and I will offer a few tricks to overcome them. Lastly, we will examine the ways to minimize the amount of time you spend on customer support while also ensuring that your users receive the best customer support.