This presentation will provide a pre-publication checklist for blog posts that helps writers and bloggers develop a logical flow for each blog post they publish. This talk will promote how to get the most out of WordPress’s core features, teach simple search engine friendly concepts, help writers develop positive blogging habits, and recommend free and premium plugins that facilitate publication. By following each item in a checklist, you can create a standard operating procedure that ensures your blog post takes advantage of all features, optimized for search engines, and ready to be socially shared, no matter who is developing content for your website.

We have methods, systems, and software. We have books, blogs, and white papers. Top it all off with automation, and we are prepared to create well-articulated content, manage effective engagement, and produce 1:1 personalized communication at scale.

Yet, our inboxes are full of irrelevant information. We’re inundated with unhelpful, redundant clickbait on social media. Personalization feels arbitrary and nagging if not outright creepy. What gives? It’s time to take a fresh look at content through the eyes of the reader. Join us as we discuss an approach to marketing that cuts through the firehose and creates meaningful engagements with people. It all starts with remembering and applying one simple question: How do we make people care?

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A live case on how I took a website of a big interior design company with great content but serious performance and structural issues that used to be extremely slow (index page loading for more than 6 seconds) causing excessive server resources consumption and turned it into a perfectly optimized website. Included in this talk will be: – Problems with switching hosting accounts – the challenges we faced when migrating a site with more than 16,000 images from one hosting provider to another – Proper WordPress URL and SEO site structure – how to overcome problems like non-UTF8 URLs, manage redirections, bulk r – Pinpointing and prioritising your site issues – Plugins clean-up – Switching themes & keeping the info in your custom post types – Speed and usability benchmark – Tips on how to avoid issues if you’re starting a new site

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The session will provide actionable information, advice, and tips to publish a WordPress site, and to do it in ways that are within the best practices of SEO. Primary Topics to Include: Setting up Google Analytics on a WordPress Site. Using Google Console to understand what Google sees. How to use WordPress Page/Post architecture to optimize the content being published for Google to crawl and index a site correctly. Understanding content and keyword optimization on the website. Doing “Off Page” marketing to help build domain authority that will increase traffic to the site. Top Myths currently going around about SEO and website marketing. Listing of free tools that can help to do better SEO

You worked hard to drive traffic to your website, so what now? It’s time to get down to the basics of conversion rate optimization on your website. Learn how to collect data, analyze data and optimize your WordPress website using various free marketing tools & plugins. You will discover ways to run simple AB tests, heat maps, basic and advanced analytics tools to generate new conversion opportunities within your current website.

Whether you are only interested in the possibilities of podcasting or currently have over 200 episodes… this presentation will provide 10 essential strategies for taking an idea in your head to developing a thriving community through generously noticing your audience & collaboration with others.