President and Co-Founder of emagine, a 50+-person WordPress-based Digital Agency.
As a non-developer and a quasi-designer at best, Bill has always focused on being on the forefront of the business side of the web industry. Observing a lack of content and thought leadership for web entrepreneurs, Bill has dedicated a significant portion of his time to speaking on issues of entrepreneurship, sales, marketing and business strategy for freelancers and small web agency owners. Obsessed with everything sales and marketing, Bill’s insights have appeared on various occasions in MarketingSherpa, dozens of industry sites and publications and on the national speaking circuit. Prior to emagine, he developed his marketing expertise while building a highly successful direct marketing venture at 20 years old.
With a focus on emagine’s core industries and national expansion, Bill has focused obsessively on building emagine’s brand within the B2B, High-Tech and Healthcare sectors. Starting in the Boston region, Bill has successfully taken emagine from a regional player to a national leader in emagine’s target industries.
Bill is laser-focused on evangelizing WordPress as more than a “blogging tool” or “mom-and-pop website platform”. He and emagine have been instrumental in the adoption of WordPress by companies that previously would have resisted, from large hospitals to pharmaceutical companies to multi-billion dollar B2B enterprises.
Bill tours the WordCamp circuit nationally speaking on issues related to growth strategy for WordPress entrepreneurs. He resides in Boca Raton, Florida with his wife Krystal and regularly travels back and forth between emagine’s Florida and Massachusetts offices.