{"id":1011,"date":"2016-08-01T14:23:35","date_gmt":"2016-08-01T18:23:35","guid":{"rendered":"https:\/\/2016.tampa.wordcamp.org\/?post_type=wcb_session&#038;p=1011"},"modified":"2016-08-01T14:41:22","modified_gmt":"2016-08-01T18:41:22","slug":"the-death-of-advertising-why-a-good-story-is-more-important-than-a-sales-pitch","status":"publish","type":"wcb_session","link":"https:\/\/tampa.wordcamp.org\/2016\/session\/the-death-of-advertising-why-a-good-story-is-more-important-than-a-sales-pitch\/","title":{"rendered":"The Death of Advertising &#8211; Why a Good Story is More Important Than a Sales Pitch"},"content":{"rendered":"<p>This talk takes us through the history of advertising and explains the value of using your company story as a sales tool.<\/p>\n<p>It showcases how many modern brands are leveraging multimedia and the art of storytelling to build trust and boost their social sales efforts.<\/p>\n<p>We&#8217;ll break down industry trends, explain the difference between good and bad advertising, and show you how to use your story to increase the overall effectiveness of your online marketing efforts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This talk takes us through the history of advertising and explains the value of using your company story as a sales tool. It showcases how many modern brands are leveraging multimedia and the art of storytelling to build trust and boost their social sales efforts. We&#8217;ll break down industry trends, explain the difference between good &hellip; <a href=\"https:\/\/tampa.wordcamp.org\/2016\/session\/the-death-of-advertising-why-a-good-story-is-more-important-than-a-sales-pitch\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">The Death of Advertising &#8211; Why a Good Story is More Important Than a Sales Pitch<\/span><\/a><\/p>\n","protected":false},"author":12848398,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1473534000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1010],"footnotes":""},"session_track":[289,924436,19892],"session_category":[],"class_list":["post-1011","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-business","wcb_track-main-auditorium","wcb_track-users"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p740XK-gj","session_date_time":{"date":"September 10, 2016","time":"3:00 pm"},"session_speakers":[{"id":"1010","slug":"raymmar-tirado","name":"Raymmar Tirado","link":"https:\/\/tampa.wordcamp.org\/2016\/speaker\/raymmar-tirado\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/tampa.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tampa.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/tampa.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/tampa.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1011\/revisions"}],"predecessor-version":[{"id":1021,"href":"https:\/\/tampa.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1011\/revisions\/1021"}],"speakers":[{"embeddable":true,"href":"https:\/\/tampa.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/1010"}],"author":[{"embeddable":true,"href":"https:\/\/tampa.wordcamp.org\/2016\/wp-json\/wporg\/v1\/users\/raymmar"}],"wp:attachment":[{"href":"https:\/\/tampa.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=1011"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/tampa.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=1011"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/tampa.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=1011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}