{"id":413,"date":"2016-07-30T14:53:20","date_gmt":"2016-07-30T18:53:20","guid":{"rendered":"https:\/\/2016.tampa.wordcamp.org\/?post_type=wcb_session&#038;p=413"},"modified":"2016-07-31T12:47:32","modified_gmt":"2016-07-31T16:47:32","slug":"ecommerce-analytics-conversions","status":"publish","type":"wcb_session","link":"https:\/\/tampa.wordcamp.org\/2016\/session\/ecommerce-analytics-conversions\/","title":{"rendered":"eCommerce Analytics and Conversions"},"content":{"rendered":"<p>Learn how to use Google Analytics advanced eCommerce tracking, KissMetrics and WooCommerce together to better understand your sales funnel. We will dive in deep to understand how to obtain a Life-Time-Value (LTV) and how to track your ROI using various tools. Analytics can be intimidating and overwhelming. I will help you to understand your data to help you make informed decisions for your eCommerce store.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to use Google Analytics advanced eCommerce tracking, KissMetrics and WooCommerce together to better understand your sales funnel. We will dive in deep to understand how to obtain a Life-Time-Value (LTV) and how to track your ROI using various tools. Analytics can be intimidating and overwhelming. I will help you to understand your data &hellip; <a href=\"https:\/\/tampa.wordcamp.org\/2016\/session\/ecommerce-analytics-conversions\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">eCommerce Analytics and Conversions<\/span><\/a><\/p>\n","protected":false},"author":14176245,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1473530400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[410],"footnotes":""},"session_track":[289,5040,924644],"session_category":[],"class_list":["post-413","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-business","wcb_track-ecommerce","wcb_track-bayside-room"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p740XK-6F","session_date_time":{"date":"September 10, 2016","time":"2:00 pm"},"session_speakers":[{"id":"410","slug":"chris-edwards","name":"Chris Edwards","link":"https:\/\/tampa.wordcamp.org\/2016\/speaker\/chris-edwards\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/tampa.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tampa.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/tampa.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/tampa.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/413\/revisions"}],"predecessor-version":[{"id":974,"href":"https:\/\/tampa.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/413\/revisions\/974"}],"speakers":[{"embeddable":true,"href":"https:\/\/tampa.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/410"}],"author":[{"embeddable":true,"href":"https:\/\/tampa.wordcamp.org\/2016\/wp-json\/wporg\/v1\/users\/chrisedwardsce"}],"wp:attachment":[{"href":"https:\/\/tampa.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=413"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/tampa.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=413"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/tampa.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}